OK, so what’s new?

Up to the old tricks

Back on concepts for an old account. Initial idea trawling offered up these web grabs that'll lighten any day

Flashback - 2007

On this day (well, two days ago actually) nine years ago. Just had to post this shot from my first ever healthcare photoshoot with Jim Naughten back in those old DDB days.

Plum job

This cheeky little kid-friendly idea popped up while working on some concepts this week. I'll leave it for you to hazzard a guess what the product's for but there won't be a prize for correct answers.

Marching towards success

Making the nominations for finalists list at this year's PM Advertising Awards is the March of Flu interactive piece that I did with Richard Rayment last summer at inVentiv. Winners are announced at the awards ceremony on the 29th. If you can't wait, there are some screengrabs of the project on my portfolio page.

  Picking up Silver Digital Interactive award yesterday. A really great result. Here's a link to all the winners at yesterday's PMs

It’s all go

Welcome to my new website. Very happy /relieved /exhausted, depending on the hour I ask myself.
The blog has been carried over form my old one with a few improvements. I'm afraid the very old posts didn't manage the journey. Hope you enjoy the site.
And, if you're wondering about that magnificent home page shot: I took it with Jez Matthews in the Namib desert.

Flashback - 2012

On this day 3 years ago. With Kin Ho. If I remember rightly, six hours of prep and just a two actually shooting. The first of two variants shot for a student campaign - this first shot was never used.

It’s funny what
you find

While putting together my new site, I've spent ages rummaging through old work I never even knew I had. And this line by Brian Towell was certainly the funniest dusty discovery. Possibly the best disease awareness headline I'll ever have the privilege of setting.

My day

Well, I spent my day working up this instant reminder app. There was a lot more to it but my favorite bits are always the simple bits.

Here’s an MRI to get your head around

This, one of two beautiful images created for a new concept a for non-Hodgkin lymphoma treatment. The idea portrays MRIs as new frontiers to be explored – the coral island, my favorite. With Richard Rayment.

Rhineland grand tour

Halfway through our German photoshoot - Oppenhein, Mainz and, tomorrow, Cologne. Snapping pictures, writing up interviews, and enjoying what the Rhineland does best with photographer, Jesper Westley.
*Other brands are available and were drunk.

Off the wall

It's been a while since I last had a wall to pin up concepts. Unfortunately, this one's for show. Our work's real enough but the purpose of the display is for inclusion into the pitch document.


The fifth pitch this year, this one with Russ Speed. Some fun creative produced for this digestive health pitch but when you can sum a concept up in a tee, it's gotta be good.

Design basics

When illustrations as beautiful as these already exist, you should just go with what the style's telling you. Simple really.

Planned serendipity

Working a sweet little idea with Richard Rayment for part of a joint US-UK creative presentation for a new global campaign. Scouring the web and having fun.

Good morning Atlanta

What a phenomenal location to be thinking up ad ideas. Spending some time in the US working on a new global campaign with the guys at GSW. Doubt you could convince me of a better desk than the boardwalk of Lake Clara Meer.

Chance discovery

Started working today on a new Novo campaign and, while flicking through their online brand portal, found these guidelines that I produced with designer, Mauricio Munoz almost a year ago. There was, obviously, a whole campaign that accompanied the piece, all in the distinctive Novo Nordisk branding.

Flashback - 2008

On this day 5 years ago. With Kin Ho. Christmas campaigns start early. Shooting proactively, We went out to capture this shot on the south coast. The image went on to be a AOP Open finalist that year.

New season flu

A much harder-hitting idea for this season's flu awareness campaign that tries to tackle common objections and misconceptions around flu and its potential danger. Still utilising the established illustration styles from last year and still with a huge spread of materials, this year's campaign is strictly for consumers with an all-new (and very different) campaign for professionals to follow.

Credit where it's due. Illustration – Lee Playle. 'You vs Flu' logo – Mauricio Munoz.

Transcendental marketing

I found myself standing in he rain right at the end of Vauxhall's platform 3. Not exactly known for my spirituality, I stood there facing the breeze, looking at the skies. Soul confirming.
Everyone else was squashed up under the canopy. But why?
More to the point, why not?
The rain wasn’t a new experience. Shite summer weather's all too common. But it just so happened that that certain weather was absolutely perfect for one particular customer at one precise moment.