Convincing vulnerable people to get their flu jab would seem easy enough but, in fact, a huge push is needed to get people to their doctor every year. This campaign's purpose was simply to get those, who often don't even realize they’re at risk, to question and discuss the subject.
The reach of this enterprise is pretty huge. Targeted at both professional and consumer audiences in the UK, over 500 individual pieces were created including national press ads, online banner campaigns, b2b direct mail, posters and in-surgery materials galore, to name but few. And all in the short space of time between July and launch on the 1st September.
Illustration by Lee Playle and many an hour of design and studio time invested by the in-house team.